Using Narrative Storytelling in Business

Marketing your business can be difficult, but it doesn’t have to be if you know how to attract clients through the use of personas and narrative storytelling. When you wow your customers with your product and service, you’ll be able to keep them. But how do you capture their attention in such a fickle and fragmented marketplace?

Narrative storytelling has the power to attract audiences. That is why these techniques have long been the key to building brand loyalty.

Racine County Eye owner, Denise Lockwood, has developed a strong connection with the community by developing a brand. With a graduate certificate in professional writing, Lockwood focused on honing her skills in audience engagement.

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