NFL Character Playbook

Bullying, cyber-bulling and teen-dating violence threaten our children every day.  In fact, 62 percent of teachers across America report bullying in the past month - but adults don't always see it.  To keep today's youth safe from harm, we need to better equip them with the knowledge they need to recognize it and prevent it from happening in the first place.

It starts with education.  Experts say that social and emotional learning programs improve student academic performance by 83 percent.  And a reported 70 percent of parents want their children to be taught about healthy relationships before age 13.  Committed to youth success, United Way of Kenosha County is fighting to educate kids, prepare them for good jobs, and keep them healthy and safe as they build their futures.

That's why United Way and the National Football League (NFL) launched Character Playbook, a digital, interactive education program that teaches middle school children in the U.S. how to cultivate and maintain healthy relationships, make good decisions and step in when they see questionable activity.  Our Character Playbook curriculum was endorsed by experts in social and emotional learning, as well as relationship-building, and teaches youth how to:

  • Think more about what's influencing them 
  • Better understand and manage their emotion
  • Communicate more effectively
  • Resolve conflicts
  • Step in to stop negative behavior
  • Make good decisions

Our Impact

2019 STATS

  • 105 students participated in the program
  • 3 middle schools registered; Mahone, Lincoln & Washington

For more information or to bring this to your school, contact Tara at 

COVID-19 Resources

During this unprecedented time, our NFL Character Playbook is still available for educators and students that have already been enrolled in the program.  Educators and students can use their credentials to access the site  

We also have created a website where parents can search for their child's school and receive a direct student access code to NFL Character Playbook without having been signed up before.  You can visit to access these tools.